Marketing to the customer transformation

Everyone has something that is not perfect in their world. Everyone has a problem to solve. Everyone has a transformation they long for. Our job as business owners is to bring the problem to the light of day through our marketing message. Agitate the problem, so to speak. As an honest businessperson, sometimes that seems […]

How to Never Sell Again

Sales and marketing are two of the most important functions of your business. We carefully plan with sales in mind and track marketing metrics. So much hinges upon achieving sales goals. But here’s the truth: most people don’t love to sell. And most people don’t like being sold to. But we all love to buy. […]